Cord 810/812
1936–1937

£80,858
Market value · recent verified sales
-14.8%
12-month change
Wait or Sell
Prices declining. Sellers should consider acting; buyers should wait.
Median sold price down 14.8% over the last 12 months. Loss is likely to continue, especially for this segment.
Modelled estimate — automatically replaced with verified sold lots as our sources index more results for this car in United Kingdom.
MSRP
—
Collectibility
8/10
Highly Collectible
3-Year Forecast
£57,762
-29%
5-Year Forecast
£52,058
-36%
Estimates based on 10 verified United Kingdom sales.
Market scores
30
Desirability
Illiquid
10
Liquidity
Poor
10
Resale Outlook
Option premiums
What every option is worth.
Built ≤ 1936
−£32,191-40%5 with · 4 without · low confidence
Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.
Marque analyst note
The Cord 810/812 sits at a median valuation of £80,858 in the UK market, having declined 14.8 percent over the past year—a reversal that contradicts its nominal classification as an appreciating classic. The sell signal reflects both recent downward momentum and the absence of any recorded transactions in the tracked sample over the past twelve months, suggesting underlying weakness in buyer demand.
With zero sales tracked and no active listings currently visible, liquidity for this marque is effectively nonexistent in the UK market. This illiquid state means pricing discovery is difficult and transaction costs—both in time and negotiation—are likely to be substantial for any holder seeking to exit.
The Cord 810/812 remains highly collectible by conventional measures: only 3,000 units were ever produced, and the design's automotive significance is undisputed. However, desirability scores have registered as low, indicating that current collector interest does not match the car's historical importance or rarity. This disconnect between collectibility on paper and actual market appetite is the key tension depressing values.
The three-year base projection indicates a further 28.6 percent decline to £57,762, with five-year forecasts suggesting losses accelerating to 35.6 percent, reaching £52,058. These declines assume continued softness in prestige-car demand and no resurgence in appetite for pre-war American avant-garde designs. The medium confidence rating reflects the thinness of available transaction data and the difficulty of forecasting prices in an illiquid segment.
Holders should weigh the gap between the car's undeniable historical stature and the current market's reluctance to pay accordingly. The lack of sales activity and zero active listings suggest either owners are holding firm or inventory simply is not moving at any realistic price level.
Depreciation Benchmark
- Current avg value£80,858
- Annual appr. rate-14.8%/yr
- Segment average+3.0 to +9.5%/yr
Vehicle History Signals
- Auction lots tracked10
- Damage or salvage declared0 (0.0%)
- No damage declared10 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)£650
- Maintenance£2,400
- Storage£2,400
- Depreciation— (appreciating)
- Total annual cost£5,450
Market Liquidity
- Active Listings0
- Sales Last 12 Months0
Market Snapshot
- Active Listings0
- Avg Sale Price—
- Avg Mileage at Sale—
- Recent Price Range—
- Total Sales Tracked0
Recent sales
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.