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Australia market

Ford Bronco (1st gen)

1966–1977

Add to Garage
Ford Bronco
SELLDepreciatinghigh confidence

$124,242

Market value · recent verified sales

-25.0%

12-month change

Wait or Sell

Prices declining. Sellers should consider acting; buyers should wait.

Median sold price down 25.0% over the last 12 months. Loss is likely to continue, especially for this segment.

Modelled estimate — automatically replaced with verified sold lots as our sources index more results for this car in Australia.

MSRP

—

Collectibility

6/10

Collectible

3-Year Forecast

$65,063

-48%

5-Year Forecast

$53,598

-57%

Estimates based on 296 verified Australia sales.

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Market scores

30

Desirability

Illiquid

10

Liquidity

Poor

10

Resale Outlook

Option premiums

What every option is worth.

  • Limited-slip diff

    −$72,567-58%

    18 with · 276 without · high confidence

  • Manual gearbox

    −$46,740-38%

    66 with · 174 without · high confidence

  • Bucket seats

    −$45,932-37%

    3 with · 291 without · low confidence

  • Hardtop included

    −$45,766-37%

    21 with · 273 without · high confidence

  • Clubsport / roll cage

    +$45,004+36%

    8 with · 286 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Prices are adjusted to the model's median mileage before comparing. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

First-generation Ford Broncos in the Australian market are signaling weakness, with the median price standing at AUD $124,242 and a sharp 25 percent year-on-year decline. The SELL signal reflects a deteriorating outlook in a market where liquidity remains severely constrained.

The lack of recorded transactions over the past 12 months—zero sales tracked—underscores the illiquid nature of this segment in Australia. This absence of trading data makes price discovery difficult and suggests that any owner seeking to exit would face a challenging sales environment with limited buyer activity.

First-generation Broncos carry a collectibility score of 6 and remain classified as appreciating classics, yet current desirability in this market registers as low. This disconnect between theoretical collector status and actual market appetite is a warning flag for prospective buyers.

The base projection shows material downside risk: valuations are expected to decline 47.6 percent to AUD $65,063 over three years, extending to a 56.9 percent drop to AUD $53,598 within five years. These forecasts reflect both the illiquid nature of the Australian market for this model and softening collector interest more broadly.

Owners and prospective buyers should treat current pricing with caution given the absence of recent transactions to validate valuations. The combination of zero sales volume, falling year-on-year prices, and negative multi-year projections suggests this is not a moment to accumulate these vehicles in the Australian market.

Depreciation Benchmark

  • Current avg value$124,242
  • Annual appr. rate-25.0%/yr
  • Segment average+3.0 to +9.5%/yr

Vehicle History Signals

  • Auction lots tracked387
  • Damage or salvage declared0 (0.0%)
  • No damage declared387 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)$1,020
  • Maintenance$3,050
  • Storage$4,870
  • Depreciation— (appreciating)
  • Total annual cost$8,940
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

For sale now · 6 live

All live deals

Market Liquidity

  • Active Listings0
  • Sales Last 12 Months0

Market Snapshot

  • Active Listings0
  • Avg Sale Price—
  • Avg Mileage at Sale—
  • Recent Price Range—
  • Total Sales Tracked0

Recent sales

No tracked sales yet for this market.

Common questions

What is a Ford Bronco (1st gen) worth in 2026?

The current Australia market median is $124,242, based on 296 verified auction sales.

Is the Ford Bronco (1st gen) going up in value?

Over the last 12 months its Australia median moved -25.0%. Past movement is not a guarantee of future value.

How many Ford Bronco (1st gen)s are for sale right now?

We track 6 live auction listings for this model right now — each priced against the market median on this page.

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.