Ford Bronco (1st gen)
1966–1977

$124,242
Market value · recent verified sales
-25.0%
12-month change
Wait or Sell
Prices declining. Sellers should consider acting; buyers should wait.
Median sold price down 25.0% over the last 12 months. Loss is likely to continue, especially for this segment.
Modelled estimate — automatically replaced with verified sold lots as our sources index more results for this car in Australia.
MSRP
—
Collectibility
6/10
Collectible
3-Year Forecast
$65,063
-48%
5-Year Forecast
$53,598
-57%
Estimates based on 296 verified Australia sales.
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Market scores
30
Desirability
Illiquid
10
Liquidity
Poor
10
Resale Outlook
Option premiums
What every option is worth.
Limited-slip diff
−$72,567-58%18 with · 276 without · high confidence
Manual gearbox
−$46,740-38%66 with · 174 without · high confidence
Bucket seats
−$45,932-37%3 with · 291 without · low confidence
Hardtop included
−$45,766-37%21 with · 273 without · high confidence
Clubsport / roll cage
+$45,004+36%8 with · 286 without · high confidence
Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Prices are adjusted to the model's median mileage before comparing. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.
Marque analyst note
First-generation Ford Broncos in the Australian market are signaling weakness, with the median price standing at AUD $124,242 and a sharp 25 percent year-on-year decline. The SELL signal reflects a deteriorating outlook in a market where liquidity remains severely constrained.
The lack of recorded transactions over the past 12 months—zero sales tracked—underscores the illiquid nature of this segment in Australia. This absence of trading data makes price discovery difficult and suggests that any owner seeking to exit would face a challenging sales environment with limited buyer activity.
First-generation Broncos carry a collectibility score of 6 and remain classified as appreciating classics, yet current desirability in this market registers as low. This disconnect between theoretical collector status and actual market appetite is a warning flag for prospective buyers.
The base projection shows material downside risk: valuations are expected to decline 47.6 percent to AUD $65,063 over three years, extending to a 56.9 percent drop to AUD $53,598 within five years. These forecasts reflect both the illiquid nature of the Australian market for this model and softening collector interest more broadly.
Owners and prospective buyers should treat current pricing with caution given the absence of recent transactions to validate valuations. The combination of zero sales volume, falling year-on-year prices, and negative multi-year projections suggests this is not a moment to accumulate these vehicles in the Australian market.
Depreciation Benchmark
- Current avg value$124,242
- Annual appr. rate-25.0%/yr
- Segment average+3.0 to +9.5%/yr
Vehicle History Signals
- Auction lots tracked387
- Damage or salvage declared0 (0.0%)
- No damage declared387 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)$1,020
- Maintenance$3,050
- Storage$4,870
- Depreciation— (appreciating)
- Total annual cost$8,940
For sale now · 6 live
All live deals
Fuel-Injected 1974 Ford Bronco 302
US$30,000-55% vs market
US

Coyote-Powered 1979 Ford Bronco Ranger XLT
US$40,500-40% vs market
US

1972 Ford Bronco Chassis & 302 Powertrain
US$32,000-52% vs market
US

Stroppe-Modified, Fuel-Injected 1973 Ford Bronco Ranger 302
US$52,700-21% vs market
US

351-Powered 1968 Ford Bronco 4-Speed
US$40,000-40% vs market
US

1975 Ford Bronco Ranger 302 3-Speed
US$36,000-46% vs market
US
Market Liquidity
- Active Listings0
- Sales Last 12 Months0
Market Snapshot
- Active Listings0
- Avg Sale Price—
- Avg Mileage at Sale—
- Recent Price Range—
- Total Sales Tracked0
Recent sales
Common questions
What is a Ford Bronco (1st gen) worth in 2026?
The current Australia market median is $124,242, based on 296 verified auction sales.
Is the Ford Bronco (1st gen) going up in value?
Over the last 12 months its Australia median moved -25.0%. Past movement is not a guarantee of future value.
How many Ford Bronco (1st gen)s are for sale right now?
We track 6 live auction listings for this model right now — each priced against the market median on this page.
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.