Ford Bronco (6th gen)
2021–present
Lowest price
US$48,250
Since 2020
Median price
US$93,500
Since 2020 · n=31
Highest price
US$205,000
Since 2020
Sold cars
31
All time
Sell-through
100%
Of 31 lots

Based on 31 verified auction results
US$67,000
Market value · recent verified sales
+0.8%
12-month change
Fair Entry
Stable prices. Negotiate on spec and condition.
Prices have been flat (+0.8%). No strong directional signal.
MSRP
—
Collectibility
3/10
Modest Demand
3-Year Forecast
US$60,506
-10%
5-Year Forecast
US$59,901
-11%
Market scores
28
Desirability
Thin
30
Liquidity
Moderate
50
Resale Outlook
Option premiums
What every option is worth.
Built ≤ 2022
+US$13,713+15%18 with · 13 without · high confidence
Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.
Marque analyst note
The sixth-generation Ford Bronco is holding steady at a median of $67,000, with only marginal appreciation of 0.8 percent over the past twelve months. The HOLD signal reflects a market in equilibrium, though the small sample size of five transactions in the tracked period suggests limited transaction velocity for this model segment.
Liquidity remains thin across the broader market, with just 31 total sales tracked to date in our database. This scarcity of comparable sales data means buyers and sellers should expect wider negotiating ranges and longer holding periods relative to mainstream modern vehicles, though it also signals that motivated buyers do exist for these trucks.
The sixth-generation Bronco falls into the depreciating modern classification with modest collectibility demand. Low overall desirability and production volumes that do not command scarcity premiums mean this generation is primarily a functional vehicle rather than an appreciating asset class at this stage of its lifecycle.
Vehicles in the market are averaging just over 16,000 miles, consistent with relatively new inventory still in early ownership cycles. This low-mileage profile is typical for modern SUVs with recent model years and suggests active-use ownership rather than collection-grade holdings.
Base projections suggest a gradual depreciation trajectory, with prices expected to settle around $60,500 over three years and $59,900 over five years, representing declines of 9.7 percent and 10.6 percent respectively. This mild downward path reflects the vehicle's classification as a depreciating modern asset without the condition, rarity, or historical significance that typically arrest value decline in collector markets.
At current pricing, the sixth-generation Bronco represents a fair entry point for buyers seeking a functional modern truck without premium expectations. The stable market conditions and modest depreciation profile offer relative predictability, though prospective buyers should not anticipate equity growth or collector-grade appreciation from this generation.
Depreciation Benchmark
- Current avg valueUS$67,000
- Annual appr. rate+0.8%/yr
- Segment average−10 to −25%/yr (early years)
Vehicle History Signals
- Auction lots tracked32
- Damage or salvage declared0 (0.0%)
- No damage declared32 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)US$600
- MaintenanceUS$2,010
- StorageUS$3,220
- Depreciation— (appreciating)
- Total annual costUS$5,830
Market Liquidity
- Active Listings0
- Sales Last 12 Months7
- Sell-Through23%
Market Snapshot
- Active Listings0
- Avg Sale PriceUS$92,931
- Avg Mileage at Sale16,150 mi
- Recent Price RangeUS$48,250 – US$205,000
- Total Sales Tracked31
Recent sales
Showing latest 20US$60,000
Bring a Trailer · 14 Aug 2026
30,000 mi
Cactus Gray
US$205,000
Bring a Trailer · 2 Jul 2026
1,000 mi
Black
US$68,500
Bring a Trailer · 22 May 2026
7-speed automatic
US$74,500
cars-and-bids · 6 May 2026
1,500 mi
US$57,500
cars-and-bids · 1 May 2026
46,400 mi
US$48,250
Bring a Trailer · 21 Apr 2026
8,000 mi
automatic
US$67,000
Bring a Trailer · 17 Apr 2026
10,000 mi
Shelter Green · 10-speed automatic
US$106,700
mecum · 19 Jan 2025
Velocity Blue Metallic · Automatic
US$104,500
mecum · 7 Sept 2024
Eruption Green · Automatic
US$99,000
mecum · 6 Apr 2024
Oxford White · Automatic
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.