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United States market

Ford Bronco (6th gen)

2021–present

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  • Lowest price

    US$48,250

    Since 2020

  • Median price

    US$93,500

    Since 2020 · n=31

  • Highest price

    US$205,000

    Since 2020

  • Sold cars

    31

    All time

  • Sell-through

    100%

    Of 31 lots

Ford Bronco

Based on 31 verified auction results

HOLDStablehigh confidence

US$67,000

Market value · recent verified sales

+0.8%

12-month change

Fair Entry

Stable prices. Negotiate on spec and condition.

Prices have been flat (+0.8%). No strong directional signal.

MSRP

Collectibility

3/10

Modest Demand

3-Year Forecast

US$60,506

-10%

5-Year Forecast

US$59,901

-11%

Market scores

28

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Built ≤ 2022

    +US$13,713+15%

    18 with · 13 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The sixth-generation Ford Bronco is holding steady at a median of $67,000, with only marginal appreciation of 0.8 percent over the past twelve months. The HOLD signal reflects a market in equilibrium, though the small sample size of five transactions in the tracked period suggests limited transaction velocity for this model segment.

Liquidity remains thin across the broader market, with just 31 total sales tracked to date in our database. This scarcity of comparable sales data means buyers and sellers should expect wider negotiating ranges and longer holding periods relative to mainstream modern vehicles, though it also signals that motivated buyers do exist for these trucks.

The sixth-generation Bronco falls into the depreciating modern classification with modest collectibility demand. Low overall desirability and production volumes that do not command scarcity premiums mean this generation is primarily a functional vehicle rather than an appreciating asset class at this stage of its lifecycle.

Vehicles in the market are averaging just over 16,000 miles, consistent with relatively new inventory still in early ownership cycles. This low-mileage profile is typical for modern SUVs with recent model years and suggests active-use ownership rather than collection-grade holdings.

Base projections suggest a gradual depreciation trajectory, with prices expected to settle around $60,500 over three years and $59,900 over five years, representing declines of 9.7 percent and 10.6 percent respectively. This mild downward path reflects the vehicle's classification as a depreciating modern asset without the condition, rarity, or historical significance that typically arrest value decline in collector markets.

At current pricing, the sixth-generation Bronco represents a fair entry point for buyers seeking a functional modern truck without premium expectations. The stable market conditions and modest depreciation profile offer relative predictability, though prospective buyers should not anticipate equity growth or collector-grade appreciation from this generation.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate+0.8%/yr
  • Segment average−10 to −25%/yr (early years)

Vehicle History Signals

  • Auction lots tracked32
  • Damage or salvage declared0 (0.0%)
  • No damage declared32 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,830
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

Market Liquidity

  • Active Listings0
  • Sales Last 12 Months7
  • Sell-Through23%

Market Snapshot

  • Active Listings0
  • Avg Sale PriceUS$92,931
  • Avg Mileage at Sale16,150 mi
  • Recent Price RangeUS$48,250 – US$205,000
  • Total Sales Tracked31

Recent sales

Showing latest 20
  • US$60,000

    Bring a Trailer · 14 Aug 2026

  • US$205,000

    Bring a Trailer · 2 Jul 2026

  • US$68,500

    Bring a Trailer · 22 May 2026

  • US$74,500

    cars-and-bids · 6 May 2026

  • US$57,500

    cars-and-bids · 1 May 2026

  • US$48,250

    Bring a Trailer · 21 Apr 2026

  • US$67,000

    Bring a Trailer · 17 Apr 2026

  • US$106,700

    mecum · 19 Jan 2025

  • US$104,500

    mecum · 7 Sept 2024

  • US$99,000

    mecum · 6 Apr 2024

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.