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United States market

Jeep Wrangler Rubicon (JK)

2006–2018

Add to Garage
  • Lowest price

    US$9,800

    Since 2020

  • Median price

    US$17,500

    Since 2020 · n=11

  • Highest price

    US$52,800

    Since 2020

  • Sold cars

    11

    All time

  • Sell-through

    100%

    Of 11 lots

Jeep Wrangler Rubicon

Based on 11 verified auction results

No signal yet

US$17,650

Market value · recent verified sales

MSRP

Collectibility

5/10

Collectible

3-Year Forecast

US$17,650

+0%

5-Year Forecast

US$17,650

+0%

Market scores

43

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Manual gearbox

    US$7,515-43%

    4 with · 3 without · low confidence

  • Built ≤ 2011

    US$5,693-33%

    4 with · 4 without · low confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The Jeep Wrangler Rubicon JK is currently trading at a median of $17,650 across a limited sample of eight transactions over the past year. With only eleven total sales tracked in our database, this model remains thinly traded in the collectible market, making price discovery challenging for both buyers and sellers.

The Rubicon variant sits firmly in the collectible tier, driven by its off-road capability package and moderate desirability among enthusiasts. The JK generation maintains stable appeal as a modern classic, though production volumes and original retail pricing are not available to establish relative rarity metrics within the model line.

Cars in this segment are appearing at roughly 40,600 miles on average, suggesting that transacted examples are typically mid-use vehicles rather than low-mileage garage finds. This mileage profile reflects the Rubicon's reputation as a vehicle owners actually drive rather than preserve.

The thin liquidity environment—evidenced by only one active listing currently and sparse historical transaction data—means that pricing can be volatile and negotiations require patience. Sellers should anticipate longer holding periods, while buyers may find negotiation leverage in the lack of immediate competing inventory.

Base projections show the median price holding flat at $17,650 over both the three and five-year outlook, with no directional momentum either way. This stability reflects the Rubicon's established position as a functional collectible that holds value without appreciation pressure, anchored by its durable mechanical reputation and consistent enthusiast following.

Depreciation Benchmark

  • Current avg valueUS$17,650

Vehicle History Signals

  • Auction lots tracked12
  • Damage or salvage declared0 (0.0%)
  • No damage declared12 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$1,210
  • StorageUS$3,220
  • DepreciationUS$1,070
  • Total annual costUS$6,100

For sale now · 1 live

All live deals

Market Liquidity

  • Active Listings1
  • Sales Last 12 Months11
  • Sell-Through100%

Market Snapshot

  • Active Listings1
  • Avg Sale PriceUS$19,900
  • Avg Mileage at Sale40,600 mi
  • Recent Price RangeUS$9,800 – US$52,800
  • Total Sales Tracked11

Recent sales

Showing latest 11
  • US$9,800

    Bring a Trailer · 21 Aug 2026

  • US$10,500

    Bring a Trailer · 7 Aug 2026

  • US$52,800

    mecum · 25 Jul 2026

  • US$17,500

    Bring a Trailer · 9 Jul 2026

  • US$26,000

    Bring a Trailer · 24 May 2026

  • US$15,500

    Bring a Trailer · 19 May 2026

  • US$17,800

    Bring a Trailer · 18 May 2026

  • US$20,250

    Bring a Trailer · 12 May 2026

  • US$13,750

    Bring a Trailer · 6 May 2026

  • US$13,750

    Bring a Trailer · 24 Apr 2026

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.