Cord 810/812
1936–1937
Lowest price
US$65,000
Since 2020
Median price
US$108,350
Since 2020 · n=8
Highest price
US$286,000
Since 2020
Sold cars
8
All time
Sell-through
100%
Of 8 lots

Based on 8 verified auction results
US$69,000
Market value · recent verified sales
-25.0%
12-month change
Wait or Sell
Prices declining. Sellers should consider acting; buyers should wait.
Median sold price down 25.0% over the last 12 months. Loss is likely to continue, especially for this segment.
MSRP
—
Collectibility
8/10
Highly Collectible
3-Year Forecast
US$76,119
+10%
5-Year Forecast
US$78,565
+14%
Market scores
44
Desirability
Thin
30
Liquidity
Poor
10
Resale Outlook
Marque analyst note
The Cord 810/812 median has fallen to US$69,000, down 25 percent year-over-year, signaling a sharp pullback in this pre-war classic segment. With only three recorded sales in the past twelve months against eight total transactions in our database, the sample remains small but directional, suggesting meaningful price compression over the last year.
This marque remains highly collectible on the strength of its innovative front-wheel-drive layout and art-deco design—fewer than 3,000 units were built across both model years—yet moderate current desirability reflects the narrow audience for pre-war American luxury machinery. Production scarcity alone has not insulated the Cord from broader market softness in this category.
Liquidity is thin, with zero active listings at present and sparse transaction flow. The volatility evident in recent year-over-year declines reflects the real friction involved in finding motivated buyers and sellers for such specialized cars; patience and realistic pricing will be essential for anyone moving inventory now.
Models tracked in our sample do not report consistent mileage documentation, limiting insight into the condition profile of cars currently trading hands. Prospective buyers should expect wide variation in restoration quality and originality across available examples.
The base case projects a recovery to US$76,119 within three years, a 10 percent gain from current levels, with further appreciation to US$78,565 by year five. However, these projections assume stabilization in pre-war collectible demand and depend on the market's broader appetite for pre-1940 American classics remaining resilient through an uncertain economic cycle.
Depreciation Benchmark
- Current avg valueUS$69,000
- Annual appr. rate-25.0%/yr
- Segment average+3.0 to +9.5%/yr
Vehicle History Signals
- Auction lots tracked8
- Damage or salvage declared0 (0.0%)
- No damage declared8 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)US$600
- MaintenanceUS$2,010
- StorageUS$3,220
- Depreciation— (appreciating)
- Total annual costUS$5,830
Market Liquidity
- Active Listings0
- Sales Last 12 Months4
- Sell-Through50%
Market Snapshot
- Active Listings0
- Avg Sale PriceUS$137,838
- Avg Mileage at Sale—
- Recent Price RangeUS$65,000 – US$286,000
- Total Sales Tracked8
Recent sales
Showing latest 8US$197,000
Bring a Trailer · 16 Jul 2026
manual
US$69,000
Bring a Trailer · 20 May 2026
gray · automatic
US$93,000
Bring a Trailer · 24 Apr 2026
US$65,000
Bring a Trailer · 17 Apr 2026
US$176,000
mecum · 17 May 2025
White · Manual
US$121,000
mecum · 9 Mar 2024
Cigarette Cream · Manual
US$95,700
mecum · 14 Jan 2024
Sand Beige · Manual
US$286,000
mecum · 14 Jan 2024
Burgundy · Manual
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.