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United States market

Ford Bronco (6th gen)

2021–present

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  • Lowest price

    US$48,250

    Since 2020

  • Median price

    US$93,500

    Since 2020 · n=31

  • Highest price

    US$205,000

    Since 2020

  • Sold cars

    31

    All time

  • Sell-through

    100%

    Of 31 lots

Ford Bronco

Based on 31 verified auction results

HOLDStablehigh confidence

US$67,000

Market value · recent verified sales

+0.8%

12-month change

Fair Entry

Stable prices. Negotiate on spec and condition.

Prices have been flat (+0.8%). No strong directional signal.

MSRP

Collectibility

3/10

Modest Demand

3-Year Forecast

US$60,506

-10%

5-Year Forecast

US$59,901

-11%

Market scores

28

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Built ≤ 2022

    +US$13,713+15%

    18 with · 13 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The sixth-generation Ford Bronco is holding steady at a median of $67,000, with minimal movement over the past year at 0.8 percent appreciation. This stable footing masks the structural reality: the market signal remains a cautious hold, reflecting the car's position as a depreciating modern vehicle rather than an emerging collectible.

Transaction flow has been modest, with just five sales tracked in the past twelve months against a broader sample of thirty-one total data points in the dataset. The thin liquidity environment suggests buyers and sellers should expect wider pricing variation and potentially extended holding periods, particularly for vehicles with specific configurations or conditions.

The typical Bronco in this cohort carries around 16,150 miles, indicating relatively light use among current owners. These are still young, relatively affordable used trucks rather than low-mileage investments, and that usage pattern is holding consistent across the sales we've monitored.

Desirability remains low with a collectibility score of just three out of ten. The modern production run has not yet developed the nostalgia or scarcity dynamics that typically drive long-term value appreciation in the Bronco nameplate. Current demand is primarily functional rather than speculative.

Forward projections show a modest decline trajectory, with the base case modeling a drop to approximately $60,500 within three years and $59,900 within five years—total depreciation of around 10 percent from current levels. This decline is consistent with typical modern SUV depreciation curves and reflects the absence of compelling collectible tailwinds.

At the current median, entry-level pricing appears fair relative to market fundamentals, though appreciation should not be anticipated. This is a truck for buyers seeking functional transportation value rather than a platform for capital appreciation.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate+0.8%/yr
  • Segment average−10 to −25%/yr (early years)

Vehicle History Signals

  • Auction lots tracked32
  • Damage or salvage declared0 (0.0%)
  • No damage declared32 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,830
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

For sale now · 1 live

All live deals

Market Liquidity

  • Active Listings1
  • Sales Last 12 Months7
  • Sell-Through23%

Market Snapshot

  • Active Listings1
  • Avg Sale PriceUS$92,931
  • Avg Mileage at Sale16,150 mi
  • Recent Price RangeUS$48,250 – US$205,000
  • Total Sales Tracked31

Recent sales

Showing latest 20
  • US$60,000

    Bring a Trailer · 14 Aug 2026

  • US$205,000

    Bring a Trailer · 2 Jul 2026

  • US$68,500

    Bring a Trailer · 22 May 2026

  • US$74,500

    cars-and-bids · 6 May 2026

  • US$57,500

    cars-and-bids · 1 May 2026

  • US$48,250

    Bring a Trailer · 21 Apr 2026

  • US$67,000

    Bring a Trailer · 17 Apr 2026

  • US$106,700

    mecum · 19 Jan 2025

  • US$104,500

    mecum · 7 Sept 2024

  • US$99,000

    mecum · 6 Apr 2024

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.