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United States market

Ford Bronco (6th gen)

2021–present

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  • Lowest price

    US$41,500

    Since 2020

  • Median price

    US$94,600

    Since 2020 · n=34

  • Highest price

    US$205,000

    Since 2020

  • Sold cars

    34

    All time

  • Sell-through

    100%

    Of 34 lots

Ford Bronco

Based on 34 verified auction results

HOLDStablehigh confidence

US$67,000

Market value · recent verified sales

-1.7%

12-month change

Fair Entry

Stable prices. Negotiate on spec and condition.

Prices have been flat (-1.7%). No strong directional signal.

MSRP

—

Collectibility

3/10

Modest Demand

3-Year Forecast

US$60,506

-10%

5-Year Forecast

US$59,901

-11%

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Market scores

28

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Marque analyst note

The sixth-generation Ford Bronco sits at a median asking price of $67,000, down 1.7 percent over the past twelve months, signaling modest downward pressure in a market that remains relatively flat. With only five transactions captured in the last year against a total tracked sample of 34, movement has been gradual and without dramatic swings.

These Broncos are transacting with an average mileage of 12,375 miles, reflecting the typical wear pattern of lightly driven modern vehicles and suggesting most examples are still relatively fresh to their owners. The classification as a depreciating modern asset aligns with the age of the model and its position outside the collectible car realm at present.

Liquidity remains thin, with just three active listings currently in the market and a modest sales velocity over the tracked period. For buyers seeking immediate availability or sellers with time-sensitive needs, this represents a consideration—the market will take patience to move volume meaningfully in either direction.

The collectibility score of 3 on the demand scale reflects low desirability and modest collector interest, a position typical for production-heavy modern vehicles still cycling through early-ownership lifecycles. Without rarity, significant engineering distinction, or established cultural collectibility, these Broncos operate as contemporary transportation rather than blue-chip collectable assets.

Base projections point to continued depreciation, with the median expected to decline to approximately $60,506 by year three and $59,901 by year five, representing cumulative losses of 9.7 and 10.6 percent respectively. This trajectory is consistent with standard modern vehicle depreciation curves and does not suggest any inflection toward appreciation in the near to medium term.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate-1.7%/yr
  • Segment average−10 to −25%/yr (early years)

Vehicle History Signals

  • Auction lots tracked42
  • Damage or salvage declared0 (0.0%)
  • No damage declared42 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • DepreciationUS$4,020
  • Total annual costUS$9,850

For sale now · 3 live

All live deals

Market Liquidity

  • Active Listings3
  • Sales Last 12 Months10
  • Sell-Through29%

Market Snapshot

  • Active Listings3
  • Avg Sale PriceUS$93,187
  • Avg Mileage at Sale12,375 mi
  • Recent Price RangeUS$41,500 – US$205,000
  • Total Sales Tracked34

Recent sales

Showing latest 20
  • US$105,000

    Bring a Trailer · 24 Sept 2026

  • US$141,000

    Bring a Trailer · 9 Sept 2026

  • US$41,500

    Bring a Trailer · 26 Aug 2026

  • US$60,000

    Bring a Trailer · 14 Aug 2026

  • US$205,000

    Bring a Trailer · 2 Jul 2026

  • US$68,500

    Bring a Trailer · 22 May 2026

  • US$74,500

    cars-and-bids · 6 May 2026

  • US$57,500

    cars-and-bids · 1 May 2026

  • US$48,250

    Bring a Trailer · 21 Apr 2026

  • US$67,000

    Bring a Trailer · 17 Apr 2026

Common questions

What is a Ford Bronco (6th gen) worth in 2026?

The current United States market median is US$67,000, based on 5 verified auction sales. Recent sales ranged from US$41,500 to US$205,000.

Is the Ford Bronco (6th gen) going up in value?

Over the last 12 months its United States median moved -1.7%. Past movement is not a guarantee of future value.

How many Ford Bronco (6th gen)s are for sale right now?

We track 3 live auction listings for this model right now — each priced against the market median on this page.

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.