Ford Bronco (6th gen)
2021–present
Lowest price
US$48,250
Since 2020
Median price
US$93,500
Since 2020 · n=31
Highest price
US$205,000
Since 2020
Sold cars
31
All time
Sell-through
100%
Of 31 lots

Based on 31 verified auction results
US$67,000
Market value · recent verified sales
+0.8%
12-month change
Fair Entry
Stable prices. Negotiate on spec and condition.
Prices have been flat (+0.8%). No strong directional signal.
MSRP
—
Collectibility
3/10
Modest Demand
3-Year Forecast
US$60,506
-10%
5-Year Forecast
US$59,901
-11%
Market scores
28
Desirability
Thin
30
Liquidity
Moderate
50
Resale Outlook
Option premiums
What every option is worth.
Built ≤ 2022
+US$13,713+15%18 with · 13 without · high confidence
Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.
Marque analyst note
The sixth-generation Ford Bronco is holding steady at a median of $67,000, with minimal movement over the past year at 0.8 percent appreciation. This stable footing masks the structural reality: the market signal remains a cautious hold, reflecting the car's position as a depreciating modern vehicle rather than an emerging collectible.
Transaction flow has been modest, with just five sales tracked in the past twelve months against a broader sample of thirty-one total data points in the dataset. The thin liquidity environment suggests buyers and sellers should expect wider pricing variation and potentially extended holding periods, particularly for vehicles with specific configurations or conditions.
The typical Bronco in this cohort carries around 16,150 miles, indicating relatively light use among current owners. These are still young, relatively affordable used trucks rather than low-mileage investments, and that usage pattern is holding consistent across the sales we've monitored.
Desirability remains low with a collectibility score of just three out of ten. The modern production run has not yet developed the nostalgia or scarcity dynamics that typically drive long-term value appreciation in the Bronco nameplate. Current demand is primarily functional rather than speculative.
Forward projections show a modest decline trajectory, with the base case modeling a drop to approximately $60,500 within three years and $59,900 within five years—total depreciation of around 10 percent from current levels. This decline is consistent with typical modern SUV depreciation curves and reflects the absence of compelling collectible tailwinds.
At the current median, entry-level pricing appears fair relative to market fundamentals, though appreciation should not be anticipated. This is a truck for buyers seeking functional transportation value rather than a platform for capital appreciation.
Depreciation Benchmark
- Current avg valueUS$67,000
- Annual appr. rate+0.8%/yr
- Segment average−10 to −25%/yr (early years)
Vehicle History Signals
- Auction lots tracked32
- Damage or salvage declared0 (0.0%)
- No damage declared32 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)US$600
- MaintenanceUS$2,010
- StorageUS$3,220
- Depreciation— (appreciating)
- Total annual costUS$5,830
For sale now · 1 live
All live dealsMarket Liquidity
- Active Listings1
- Sales Last 12 Months7
- Sell-Through23%
Market Snapshot
- Active Listings1
- Avg Sale PriceUS$92,931
- Avg Mileage at Sale16,150 mi
- Recent Price RangeUS$48,250 – US$205,000
- Total Sales Tracked31
Recent sales
Showing latest 20US$60,000
Bring a Trailer · 14 Aug 2026
30,000 mi
Cactus Gray
US$205,000
Bring a Trailer · 2 Jul 2026
1,000 mi
Black
US$68,500
Bring a Trailer · 22 May 2026
7-speed automatic
US$74,500
cars-and-bids · 6 May 2026
1,500 mi
US$57,500
cars-and-bids · 1 May 2026
46,400 mi
US$48,250
Bring a Trailer · 21 Apr 2026
8,000 mi
automatic
US$67,000
Bring a Trailer · 17 Apr 2026
10,000 mi
Shelter Green · 10-speed automatic
US$106,700
mecum · 19 Jan 2025
Velocity Blue Metallic · Automatic
US$104,500
mecum · 7 Sept 2024
Eruption Green · Automatic
US$99,000
mecum · 6 Apr 2024
Oxford White · Automatic
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.
