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United States market

Jeep Wrangler Rubicon (JK)

2006–2018

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  • Lowest price

    US$10,500

    Since 2020

  • Median price

    US$17,650

    Since 2020 · n=10

  • Highest price

    US$52,800

    Since 2020

  • Sold cars

    10

    All time

  • Sell-through

    100%

    Of 10 lots

Jeep Wrangler Rubicon

Based on 10 verified auction results

No signal yet

US$17,650

Market value · recent verified sales

MSRP

Collectibility

5/10

Collectible

3-Year Forecast

US$17,650

+0%

5-Year Forecast

US$17,650

+0%

Market scores

43

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Manual gearbox

    US$6,229-35%

    3 with · 3 without · low confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The Jeep Wrangler Rubicon JK is trading at a median of $17,650 in the current market, with a modest sample of eight transactions over the past twelve months informing this valuation.

Liquidity remains thin for this model, reflected in the small transaction count tracked across our database. This limited sales activity suggests buyers and sellers should anticipate longer hold periods and potentially wider bid-ask spreads compared to mainstream used vehicles.

The Rubicon JK occupies the "stable modern classic" tier, classified as collectible with moderate desirability. Its enduring appeal stems from the model's reputation for off-road capability and the cultural significance of the Wrangler nameplate, though production volumes and specific collectibility drivers remain a smaller factor in its valuation relative to rarer segments.

Transacted examples average 40,600 miles, indicating most examples in the secondary market carry light to moderate use. This mileage profile suggests strong preservation among current holders, which aligns with the vehicle's collectible classification.

Base case projections hold the median steady at $17,650 through both the three-year and five-year horizons, with no directional pressure signaled by current market data. The flat outlook reflects the Rubicon JK's stable positioning as a modern classic rather than appreciation-driven market momentum.

Depreciation Benchmark

  • Current avg valueUS$17,650

Vehicle History Signals

  • Auction lots tracked10
  • Damage or salvage declared0 (0.0%)
  • No damage declared10 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$1,210
  • StorageUS$3,220
  • DepreciationUS$1,070
  • Total annual costUS$6,100

Market Liquidity

  • Active Listings0
  • Sales Last 12 Months10
  • Sell-Through100%

Market Snapshot

  • Active Listings0
  • Avg Sale PriceUS$20,910
  • Avg Mileage at Sale40,600 mi
  • Recent Price RangeUS$10,500 – US$52,800
  • Total Sales Tracked10

Recent sales

Showing latest 10
  • US$10,500

    Bring a Trailer · 7 Aug 2026

  • US$52,800

    mecum · 25 Jul 2026

  • US$17,500

    Bring a Trailer · 9 Jul 2026

  • US$26,000

    Bring a Trailer · 24 May 2026

  • US$15,500

    Bring a Trailer · 19 May 2026

  • US$17,800

    Bring a Trailer · 18 May 2026

  • US$20,250

    Bring a Trailer · 12 May 2026

  • US$13,750

    Bring a Trailer · 6 May 2026

  • US$13,750

    Bring a Trailer · 24 Apr 2026

  • US$21,250

    Bring a Trailer · 18 Apr 2026

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.