Morgan Plus Six

The Morgan Plus Six is currently valued at a median of $71,020 in the US market, down 15.1% over the past year—a sharp reversal that signals weakening demand and deteriorating fundamentals. The downward momentum is unlikely to reverse in the near term, with the sell signal reflecting both recent price erosion and structural headwinds facing the model.

Liquidity remains a critical constraint: zero tracked sales in the past 12 months and no active listings suggest the market for this car has largely dried up. This illiquidity makes price discovery difficult and means sellers should expect extended hold times and potential concessions to move inventory.

As a stable modern classic with low current desirability, the Plus Six occupies an awkward middle ground—too recent to command the premium of an established classic, yet lacking the novelty appeal that attracts younger collectors. Its modest collectibility score (5 out of 10) reflects a limited owner base and modest enthusiast following.

Base projections point to sustained depreciation over the medium term: models are expected to reach $48,911 by 2027, representing a 31.1% decline from current levels, and $43,603 by 2029, or a cumulative 38.6% loss. This trajectory suggests the Plus Six has not yet found a floor in the secondary market.

Buyers entering at current prices face significant execution risk given the illiquidity backdrop and downward price trend. Sellers holding inventory should carefully weigh their position before committing to extended holding periods.