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United States market

Pontiac GTO (1st gen)

1964–1972

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  • Lowest price

    US$16,000

    Since 2020

  • Median price

    US$90,200

    Since 2020 · n=220

  • Highest price

    US$1,100,000

    Since 2020

  • Sold cars

    220

    All time

  • Sell-through

    100%

    Of 220 lots

Pontiac GTO

Based on 220 verified auction results

SELLDepreciatinghigh confidence

US$82,500

Market value · recent verified sales

-11.8%

12-month change

Wait or Sell

Prices declining. Sellers should consider acting; buyers should wait.

Median sold price down 11.8% over the last 12 months. Loss is likely to continue, especially for this segment.

MSRP

—

Collectibility

6/10

Collectible

3-Year Forecast

US$61,979

-25%

5-Year Forecast

US$56,710

-31%

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Market scores

91

Desirability

Good

75

Liquidity

Poor

10

Resale Outlook

Option premiums

What every option is worth.

  • Hardtop included

    −US$31,697-35%

    33 with · 190 without · high confidence

  • Built ≤ 1969

    −US$18,040-20%

    152 with · 71 without · high confidence

  • Manual gearbox

    +US$9,371+10%

    124 with · 75 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Sales are pooled across markets on a relative-price basis, so exchange rates and market levels can't skew the split. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The first-generation Pontiac GTO has retreated sharply over the past twelve months, with the median transaction price falling to $82,500, down 11.8 percent year-over-year. The sell signal reflects sustained downward pressure in a market that has tracked 58 sales over the last year, providing a robust data foundation for this directional call.

A liquidity profile of "good" is supported by 220 total sales tracked across the longer history and two active listings currently in the market. This depth of transaction data suggests that owners of sound examples will find willing buyers without extended holding periods, though the direction of recent deals carries downside risk.

The first-generation GTO remains classified as an appreciating classic with very high desirability, reflecting its status as the original muscle-car nameplate and its enduring appeal among enthusiasts. The collectibility score of 6 places it firmly in serious-collector territory, though transaction momentum suggests that this positioning is not translating to price support at current levels.

The three-year projection points to a base value of approximately $61,980, implying a further 24.9 percent depreciation from today's median. Over five years, the model is forecast to settle near $56,710, a cumulative decline of 31.3 percent, indicating a prolonged correction phase rather than a near-term rebound.

Current market conditions favor owners with dry powder and flexible timing over those looking to exit positions in the near term. The combination of high desirability and weakening realized prices suggests that buyers willing to wait may find better entry points within the next twelve to eighteen months.

Depreciation Benchmark

  • Current avg valueUS$82,500
  • Annual appr. rate-11.8%/yr
  • Segment average+3.0 to +9.5%/yr

Vehicle History Signals

  • Auction lots tracked255
  • Damage or salvage declared0 (0.0%)
  • No damage declared255 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$670
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,900
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

For sale now · 2 live

All live deals

Market Liquidity

  • Active Listings2
  • Sales Last 12 Months93
  • Sell-Through42%

Market Snapshot

  • Active Listings2
  • Avg Sale PriceUS$119,921
  • Avg Mileage at Sale—
  • Recent Price RangeUS$16,000 – US$1,100,000
  • Total Sales Tracked220

Recent sales

Showing latest 20
  • US$31,333

    Bring a Trailer · 5 Oct 2026

  • US$20,500

    Bring a Trailer · 3 Oct 2026

  • US$88,000

    Bring a Trailer · 1 Oct 2026

  • US$73,500

    Bring a Trailer · 30 Sept 2026

  • US$48,400

    mecum · 26 Sept 2026

  • US$64,900

    mecum · 26 Sept 2026

  • US$57,200

    mecum · 26 Sept 2026

  • US$77,000

    mecum · 26 Sept 2026

  • US$72,242

    Bring a Trailer · 26 Sept 2026

  • US$49,500

    mecum · 26 Sept 2026

Common questions

What is a Pontiac GTO (1st gen) worth in 2026?

The current United States market median is US$82,500, based on 58 verified auction sales. Recent sales ranged from US$16,000 to US$1,100,000.

Is the Pontiac GTO (1st gen) going up in value?

Over the last 12 months its United States median moved -11.8%. Past movement is not a guarantee of future value.

How many Pontiac GTO (1st gen)s are for sale right now?

We track 2 live auction listings for this model right now — each priced against the market median on this page.

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.