Ferrari Purosangue

The Ferrari Purosangue sits at a median of $441,530 in the US market, down 12.6% over the past year—a material retreat that signals downward momentum in this still-new model category. With only a single transaction tracked over twelve months, the dataset carries medium confidence, and the lack of active listings underscores how thinly this model trades at retail.

Classified as a stable modern classic with a collectibility score of 5, the Purosangue occupies an awkward middle ground: it is Ferrari's first production SUV and therefore historically significant, but it remains a recent introduction without the proven appreciation trajectory of vintage marques. Low current desirability and illiquid trading conditions reflect buyer hesitation around a model still establishing its long-term market identity.

The analyst outlook projects continued depreciation, with prices estimated to reach $324,903 by year three (a 26.4% decline from current levels) and $295,433 by year five (down 33.1% total). This trajectory reflects typical early-model-run softening as initial buyer pools thin and production volumes stabilize, combined with broader skepticism about SUV collectibility within the Ferrari brand.

Holders of the Purosangue face a wait-or-sell decision in an environment where liquidity constraints and falling comps leave limited room for price recovery in the near term. The model's investment case hinges on whether Ferrari can eventually position the Purosangue as a collectible cornerstone, a determination that will likely take several more years to resolve.